Goal: Publishing the translation of an Arabic publication outlining the national vision of the UAE's vice president and prime minister

Challenges: Interpreting content and context for an international audience, to foster diplomatic relations

Solutions: Worked one-on-one with the ruler’s translator to contextualize key ideas, and adapted the tone to better suit a global readership; the book has remained a phenomenal bestseller since 2012

Goal: Publishing a collection of quotations from Dubai’s ruler

Challenges: Quotes collated from disparate sources, including speeches, conferences and writings; reaching different segments of readership

Solutions: Collaborated with the ruler's office to organize ideas under powerful key themes; the book was published in three reader formats 

Goal: Chronicling the spiritual journey of Cat Stevens/Yusuf Islam, one of the world’s most famous converts to Islam

Challenges: Dealing with a delicate and possibly contentious subject 

Solutions: Ensured focus on the author’s personal journey rather than on broad religious ideas

Goal: Publishing the autobiography of Dubai's most iconic businessman

Challenges: Polemic ideas and statements, potentially subject to censorship

Solutions: Worked with the author to strike a balance in tone, also ensuring context for an international readership; the book was awarded 'Best International Book on Business and Economics' at the Sharjah International Book Fair 2013

Goal: Publishing the second edition of a popular autobiography by a top Indian entrepreneur

Challenges: Widening the scope of readership beyond Dubai’s Sindhi Indian community; incorporating photographs to accompany the text in a suitable way

Solutions: Developed text to have a wider global appeal; created a narrative photo album, complementary to the text

Goal: Recording the life of one of the Gulf’s most prolific individuals

Challenges: Numerous, disjointed experiences to be contained in a single narrative

Solutions: Ensured that the anecdotes of highest interest were coherently distilled into the narrative

Goal: Publishing a seminal book on the role of gender balance in transforming Arab society

Challenges: Academic writing style, risking a loss of mass appeal; co-authored by three writers, creating an inconsistency in tone, structure and style

Solutions: Worked with authors to make the concepts and language more accessible to a wider audience; devised a structure that allowed each author's voice to remain distinct and effective

Goal: To release a new edition of a bestselling cross-cultural guide

Challenges: Giving a fresh feel to a bestseller in circulation for twenty years, adding sensitive content about recent events in the Gulf

Solutions: Negotiated critical points with the national censorship board and the author to produce a well-balanced, well-informed publication